Objection Handling Is Broken

You train for objections - but when they come up live, reps freeze or fumble. Why?

• Role-play drills are generic or outdated
• Feedback is inconsistent across managers
• Objection handling isn’t personalized to your market or buyer
• Real call data rarely makes it into the coaching loop

The result? Inconsistent performance, missed opportunities, and stalled deals.

‍

The Solution: 

Real Objections. Real Practice. Better Outcomes.

Anvil captures the objections prospects are actually using on your sales calls, pricing, timing, competitors, value and turns them into tailored practice sessions for your team.

With Anvil, reps can:

• See how top performers handle tough objections
• Practice objection responses in a real-time, AI-powered role-play
• Get feedback based on actual calls - not theory
• Build confidence and improve response time under pressure

Why It Works

 1. It’s based on your calls.
Anvil doesn’t use canned objection libraries. It listens to your team’s actual conversations and pulls recurring patterns that matter in your world.

2. It’s ongoing, not one-off.
Objection handling practice becomes part of your team’s workflow, not something that happens once at onboarding.

 3. It closes the coaching gap.
Even the best managers can’t coach every call. Anvil fills the gaps with targeted, intelligent feedback and practice anytime.

The Impact

• Faster ramp time for new reps
• Higher conversion after objections
• Consistent messaging across the team
• Confidence that sticks under pressure