The Fastest Way to Level Up Your Team
Consistent, real-world role-play that scales with your team - not your calendar.
Why reps struggle with
traditional role play
It’s uncomfortable and unrealistic
We all know practice improves performance. But role-play isn’t happening and when it does, it’s uncomfortable, rushed, and unrealistic.
- Reps feel on the spot in front of peers
- Managers are too busy to make it regular
- Scenarios feel fake or forced
- It doesn’t match what actually happens on calls
Turn role play into a daily habit, not once a quarter
Anvil transforms how your team practices by turning real call data into personalised role-play scenarios. Reps train in private, using the objections and buyer language they’ll actually face on calls.
With Anvil Reps can:
- Role-play tough conversations 1-on-1 with an AI coach
- Practice handling real objections based on recent calls
- Build confidence without the pressure of an audience
Why It Works
No spotlight, no judgment
Reps can train in private, on their own schedule - without the pressure of a room full of peers.
Grounded in reality
Anvil uses your actual call transcripts to create realistic scenarios based on real objections, phrases, and buyer pushback.
Integrated, not ad hoc
No more scrambling to set up role-play. Anvil makes practice an automatic, continuous part of rep development.
Real Results, No Hand-Holding
Higher Rep Confidence
Real scenarios equals real readiness. Reps walk into calls knowing what to expect and how to respond.
Sharper Objection Handling
They’ve faced the tough questions before because they’ve practiced them. No freezing, just fluent, focused responses.
Smoother delivery, faster trust-building
With smoother delivery and clear messaging, reps earn credibility faster and keep conversations moving forward.