Handle Objections with Confidence
Most reps guess how to respond under pressure. Anvil makes sure they know what works - because it's based on what your buyers are actually saying.
Turn Objections into Wins
Objection Handling Is Broken
You train for objections, but when they come up live, reps freeze or fumble. Why?
- Role-play drills are generic or outdated
- Feedback is inconsistent across managers
- Objection handling isn’t personalised to your market or buyer
- Real call data rarely makes it into the coaching loop
Real Objections. Real Practice. Better Outcomes.
Anvil captures the objections prospects are actually using on your sales calls, pricing, timing, competitors, value and turns them into tailored practice sessions for your team.
With Anvil Reps can:
- Practice objection responses in a real-time, AI-powered role-play
- Get feedback based on actual calls - not theory
- Build confidence and improve response time under pressure
Why It Works
It’s based on your calls
Anvil doesn’t use canned objection libraries. It listens to your team’s actual conversations and pulls recurring patterns that matter in your world.
It’s ongoing, not one-off
Objection handling practice becomes part of your team’s workflow, not something that happens once at onboarding.
It closes the coaching gap
Even the best managers can’t coach every call. Anvil fills the gaps with targeted, intelligent feedback and practice anytime.
Real Results, No Hand-Holding
Higher conversion after objections
Practice makes perfect, reps learn how to handle common objections, boosting close rates where it matters most.
Faster ramp time for
new reps
New hires can train independently with real objection scenarios from day one - no need to wait for manager-led sessions to build confidence and get selling faster.
Confidence that sticks
under pressure
With regular, independent practice, Sales reps learn to stay calm, credible, and composed when it matters most.